Medienproduktion

Eintrag vom: 23.02.2013.

A tracking template lets you put additional information in the URL to identify the source of an individual ad click. For example you can add URL parameters that will tell you which campaign and ad group contained the ad that the user clicked on what type of device the user was on and which keyword triggered the ad. Most advertisers won?t need to set up a tracking template because the ...

 

Campaign URL options The tracking template is where you put tracking information. Performance Max only supports the account-level or campaign-level tracking template. Any tracking template at the lower level such as ad group or product group will be automatically removed. You can use URL parameters within the template to customize your final URL.

 

What?s a tracking template? A tracking template is a place where you put URL tracking information. For example you may want to track clicks from a certain campaign or ad group. Tracking templates use URL parameters to customize either your tracking URL or final URL. What does my tracking information look like?

 

Outils de création d'URL Important : Si vous promouvez une application Android utilisez l' outil de création d'URL des campagnes Play. Dans tous les autres cas vous devez utiliser l' outil de création d'URL au niveau des campagnes.

 

URL parameter is a way to pass information about a click through its URL. You can insert URL parameters into your URLs so that your URLs track information about a click. URL parameters are made of a key and a value separated by an equals sign (=) and joined by an ampersand (&). The first parameter always comes after a question mark in a URL.

 

Creadores de URLs Importante: Si promocionas una app para Android utiliza Play Campaign URL Builder. De lo contrario te recomendamos que utilices el Creador de URLs para campañas.

 

The URL Builder has six fields but you generally need to use only Campaign Source Campaign Medium and Campaign Name. Campaign Term allows you to specify the paid search keyword.

 

Para obtener información sobre los creadores de URLs de Google Analytics 4 consulta [GA4] Creadores de URLs: Cómo recopilar datos de campañas con URLs personalizadas. Puedes agregar parámetros (como utm_source utm_medium y utm_campaign) a una URL para captar datos de informes sobre la campaña de referencia.

 

[UA] URL builders [Legacy] Generate custom campaign parameters for your advertising URLs. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics. This article is about URL builders in Universal Analytics.

 

URL builders: Collect campaign data with custom URLs Discover how to use Google Analytics?s URL builder to add utm parameters in order to identify the campaigns that refer traffic. By adding utm campaign parameters to the destination URLs you use in referral links and ad campaigns you can view which campaigns refer traffic.